Consumer apprehension toward car dealerships likely goes way back to the first sale at a dealer. It’s no surprise that people joke that they would rather go to the dentist...
"For much of my career, I have had to deal with very smart business people in giant transactions. Sometimes these transactions have aggressive type A-personality buyers. They are intimidating and...
Time's Clay Chandler sat down with Ford designer Chelsia Lau to find out more about her journey as a female designer in the male-dominated auto industry in this interview from...
The pace of technology is ever-quickening. Feel like your business is struggling to keep up? We do - It’s no secret that the online marketplace and popularity of e-readers have...
Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
Marketing around huge sporting events is garnering a lot of interest for auto makers. According to Jessica Stafford, VP of Marketing with Cox Automotive, these events attract the attention of many...
Economic Club president, David Rubinstein, recently sat down with Mary Barra, CEO of General Motors. Watch the interview from the Economic Club of Washington, D.C.
In today's CBT Newscast for Monday April 3rd, 2017:
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According...