TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Steve Mitchell

One thing’s for sure: open lines of communication are key. Dealerships and OEMs must work together to maximize the benefits of subscription services.

The changing tide: auto subscription services and the impact on dealerships

- July 17, 2023
Picture this: you’ve just moved into your dream home, complete with a state-of-the-art kitchen. But you’re stunned to learn there’s an extra monthly fee to use the stove. It’s installed...
If Toyota wants to venture into EVs, why not build an EV that embodies its own simplicity and authentic engineering philosophies?

Opinion | Toyota’s fake vroom: gimmick or game-changer?

- July 10, 2023
Well, there was quite the buzz when Toyota announced they were considering simulating manual gearboxes and motor noises in their upcoming EVs. Did anyone ask for this? Reactions varied from incredulous “Are...
BEV sales

Boosting BEV sales: the power of app training for dealerships

- June 27, 2023
The automotive industry is in the throes of a significant shift towards battery-electric vehicles (BEVs), with mobile applications playing an increasingly instrumental role in the driving experience. However, dealerships must...
The decision to install EV chargers at dealerships isn’t about bowing to political pressure or simply jumping onto the green bandwagon.

Opinion | Why EV chargers at dealerships are more than just virtue signaling

- June 26, 2023
Before we delve into this discussion, let’s clarify something: I’m no fan of electric vehicles (EVs). Yes, you heard it right. Given their destructive environmental impact during production and the...
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

- June 15, 2023
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable revolution of online advertising. So, Google's...
In this era of hyper-connected, super-personalized customer experiences, leveraging customer data makes all the difference in car sales.

Types of customer data that will help you better understand and connect with car buyers

- May 30, 2023
Are you ready for some detective work? See, in our auto dealership universe, there’s this untapped goldmine that’s waiting for a bit of investigation—call it your version of The Blacklist....

Lights, camera, action: Your playbook for high-quality professional walkaround videos

- May 15, 2023
You've seen the stats – customers are increasingly turning to video content to make informed decisions when purchasing a car. In a recent Think With Google report, Google found that creator-produced...
By incorporating these nine trends into their email marketing strategies, dealerships can effectively engage customers and drive sales.

9 of the latest trends in automotive email marketing for 2023

- May 9, 2023
As we cruise into 2023, the automotive dealership landscape is shifting gears and email marketing remains essential to any successful marketing strategy. To stay ahead of the curve and drive...
automotive industry disruptors

Automotive disruptors: 5 companies pushing the industry to grow

- April 21, 2023
The automotive industry is transforming with new technologies, products, and brands. Despite setbacks like layoffs, production delays, and broken promises, some disruptors still shine, pushing the industry to grow and...

Government pressure on OEMs to produce EVs: An industry misstep?

- April 14, 2023
In a world where market forces often dictate the direction of the automotive industry, with the latest Federal government plans, it’s becoming increasingly clear that the government’s push for electric vehicles...


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