TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%
TSLA360.590-20.67001%
GM72.540-2.5%
F11.590-0.09%
RIVN15.4000.46%
CYD39.410-0.08%
HMC24.150-0.16%
TM207.010-2.66%
CVNA313.5481.45799%
PAG149.3400.18%
LAD251.8201%
AN197.680-0.29%
GPI329.450-1.34%
ABG194.7600.73%
SAH64.870-0.38%


About: Steve Mitchell

Steve Mitchell

Steve Mitchell is a contributing writer and reporter for CBT News. He earned bachelor's degrees in Marketing and Television from the University of Texas in Austin and a Masters of Theology study from Dallas Theological Seminary in Dallas. His passion for automobiles lead him to become a creative director for automotive marketing ad agency. Most recently, he was the manager of interactive marketing for Mitsubishi Motors, NA.

See how automotive dealerships are winning over younger car buyers with cutting-edge digital strategies and irresistible engagement.

Dealerships explore new strategies to win over younger car buyers

- March 11, 2024
Imagine a family-owned dealership deeply rooted in tradition but now facing a pressing dilemma: attracting the elusive younger generation. As digital platforms and social media redefine consumer habits, traditional dealerships...
Sales & Marketing Articles
As the industry shifts its focus to larger, more expensive vehicles, Hyundai is positioning itself for affordability and practicality.

Opinion | Hyundai boldly bets on sedans: is the OEM a step ahead of everyone?

- March 4, 2024
In a gesture of transparency, I confess that I own one of Audi's quickest sedans. The truth is that I'm biased toward sedans, sportbacks, and wagons. And, like other Audi...
Daily Automotive News Articles
Explore the seismic shift in the auto sales landscape as luxury vehicles become increasingly reserved for the top income earners.

The high-income club’s grip on auto sales

- February 8, 2024
The auto sales landscape is undergoing a seismic shift. In April of last year, CBS Detroit reported that Jonathan Smoke, chief economist at Cox Automotive, says new car sales are increasingly...
Daily Automotive News Articles
culture car dealership employees

Tips to building a lasting culture at your car dealership

- January 15, 2024
Your dealership's culture is one of the essential factors in determining how successful it will be. Culture is the experiences, expectations, philosophy, and corporate values that are the foundation on...
Management & Leadership Articles
video marketing

Video marketing strategies that convert leads into sales

- January 12, 2024
The key to success is converting leads into sales for automotive dealerships. And video marketing is one of the most effective ways to do just that. According to a Vidyard study, prospects...
Sales & Marketing Articles
dealership online reviews

How to grow your dealership’s online reviews and reputation

- January 5, 2024
It's no secret that online reviews are essential for businesses, which goes double for auto dealerships. With so much competition, it's crucial to have a solid online presence, which means...
Sales & Marketing Articles
At the heart of every dealership lies valuable information - big data. Embracing this wealth of knowledge unlocks a strategic advantage in today's competitive market.

Harnessing big data for dealerships: analysis, techniques and tools

- January 4, 2024
Data has become the driving force behind informed decision-making in retail and marketing. And this is especially so in the automotive industry. MarketWatch states, "The Global Big Data Analytics in...
Management & Leadership Articles
Honda's venture into CPO leasing is just one indicator of the innovative paths dealerships might explore to thrive in the future.

Honda’s leap into used car leasing: a signpost to the future for dealerships

- January 3, 2024
As Honda announces its foray into certified pre-owned (CPO) vehicle leasing, it may be that the automotive industry stands at a curious crossroads. This move isn't just innovative; it's a telling...
Sales & Marketing Articles
Looking beyond the initial purchase price, the real-world ownership costs of EVs start to paint a different picture for consumers.

Opinion | The EV slowdown: a reality check amidst the hype and hysteria

- January 2, 2024
You’ve undoubtedly heard that Ford, the colossus of the car world, is slashing its F150 Lightning production in half due to slowing demand. GM and other OEMs are either following suit...
Daily Automotive News Articles
With the rise of online sales platforms and market competition, the service department offers the recurring revenue essential for growth.

Redefining service excellence: key benchmarks for the future

- January 1, 2024
Remember the days when the service department felt like an afterthought? In the early stages of your career, you noticed it tucked away, overshadowed by the allure of the showroom...
Fixed-Ops Articles

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