About: Joseph Iyanu

Joseph Iyanu

Joseph is a contributing writer and reporter for CBT News. He has over five years of experience holding various different positions in both independent and franchised car dealerships. Joseph is a dedicated advocate for the automotive industry and offers readers a unique blend of insider knowledge and the latest industry trends. Join Joseph as he explores the ever-evolving world of auto dealerships, shedding light on best practices across all departments, from sales and finance to service and parts.

How to create a welcoming and inclusive environment for female and minority car shoppers

Joseph Iyanu - June 19, 2023

The automotive industry is predominantly controlled by a particular demographic: white and male. Unfortunately, this has created an intimidating or even unwelcoming environment for female and minority car shoppers. To...

Management & Leadership Articles

Car buying demographics in the U.S. are evolving, and attracting first-time car buyers, particularly millennials, is increasingly important.

Attracting first-time car buyers: How to understand the needs of younger customers

Joseph Iyanu - May 23, 2023

First-time car buyers, particularly millennials, are becoming an increasingly influential demographic in the auto retail industry. Previously, experts underestimated the interest of this generation in vehicle ownership. However, they have...

Articles Sales & Marketing

Car sales tips: Converting aggressive prospects into paying customers

Joseph Iyanu - May 10, 2023

As an automotive salesperson, you've probably had your fair share of interactions with aggressive prospects. These individuals often resort to bullying tactics to get what they want. They can be...

Sales & Marketing Articles

About: Joseph Iyanu

Joseph Iyanu

How to create a welcoming and inclusive environment for female and minority car shoppers

Attracting first-time car buyers: How to understand the needs of younger customers

Car sales tips: Converting aggressive prospects into paying customers

Latest Articles

STL launches ‘Neuralis’ in the US: A high-performance Data Center portfolio engineered for the AI era

GM leans on global supply, VW ends U.S. EV output, March sales surge tightens inventory

GM leans on global production to supply U.S. market amid cost pressures

Volkswagen ends U.S. EV output, triggering $600 million financial hit

March sales surge tightens inventory, affordability gaps persist

Independent shops gain ground as dealerships face mounting pressure

2026 Genesis G90 black edition: Luxury with a performance edge

$99M John Deere settlement accelerates high-stakes right to repair movement

TrueCar achieves profitability and calls for a new standard in automotive pricing

Stellantis, Microsoft deepen alliance to supercharge AI and cybersecurity capabilities