Ed Pontis is the Director of Product Planning at Reynolds & Reynolds, for CRM and variable operations solutions including FOCUS, the docuPAD® system, Desking, and more. Ed was a director in a large international consulting firm, bringing in leading practices from these segments to Reynolds.
The customer relationship management (CRM) tool started out as a simple electronic rolodex and calendar. It’s now a complicated tool that is underused or disregarded by sales teams. You’re left...