In 2016, there were 34,439 fatal motor vehicle accidents in the United States. These accidents caused over 37,000 deaths. Both numbers are a grim increase when compared to 32,166 and...
2015 and 2016 were record-setting years for the auto industry. Sales were at an all-time high, and it seemed as if the trend could continue into 2017. Unfortunately, the trend...
Adults are not the only consumers that car manufacturers and dealers have to think about. Many times, an adult is purchasing a car with the intent to pass it along...
Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
Would you allow your car to take control of your commute? This is the question many car buyers are still wrestling with. While, companies like Tesla, Waymo, and even Ford...
When is the last time you ordered an item online? Was it straightforward? Were the pricing and specifications clear? Did you use Amazon, Walmart, or some other online marketplace giant?...
Atlanta has become a hub for automotive manufacturer locations. Porsche and Mercedes-Benz are both headquartered there, and even Kia Motors has a manufacturing plant located outside of the city in...
It is easy to brush off a “thank you” or disregard an appreciative word, but there is something about the human condition that causes us to seek recognition. We value...
In the last decade, the role of the consumer has changed. These days, customers enjoy more control over their purchasing experiences. They no longer have to wait for a show...
Throughout the year, dealers are likely capturing and analyzing data for their dealerships. Customer satisfaction surveys, units sold, service repair information, and a variety of many other metrics are typically...