Ashby Lincoln has spent over 7 years at CBT News, where he specializes in marketing and content strategy for the automotive industry. With a sharp eye for digital trends and a deep understanding of dealer communications, he helps shape compelling stories that resonate with retail professionals. Whether crafting headlines or driving long-term brand growth, his work reflects a commitment to clarity, creativity, and performance.
On the Dash:
For the first time in 30+ years, Canada imported more vehicles from Mexico than from the U.S., signaling shifts in North American trade.
Trump’s 25% tariffs are...
On the Dash:
Ford is investing $5 billion and adding 4,000 jobs for a new affordable midsize electric truck.
The Universal EV Platform cuts parts and assembly time to boost...
Jaguar Land Rover (JLR) reaffirmed its full-year guidance despite a steep drop in fiscal first-quarter revenue and profit caused by U.S. tariffs, the transition of the Jaguar brand to all-electric,...
New import tariffs enacted by President Donald Trump’s administration are projected to significantly reduce profit-sharing payouts for United Auto Workers (UAW) members at General Motors, Ford, and Stellantis. These annual...
Tesla is ending its in-house Dojo supercomputer program, shifting its AI chip development exclusively toward inference chips that run real-time AI models in vehicles and robotics. CEO Elon Musk confirmed...
Toyota Motor Co., the world’s largest automaker by sales volume, reported a drop in operating profit for the June quarter, driven largely by U.S. tariffs on imported vehicles and currency...
On August 6, Honda reported a steep 50% drop in net profit for the April-June quarter, citing a $844.1 million (¥124.6 billion) tariff-related loss and one-time electric vehicle (EV) write-downs....
Rivian reported a higher-than-expected second-quarter loss, driven by rare earth material shortages, elevated vehicle production costs, and declining revenue from regulatory credits. Supply chain constraints, primarily due to China’s export...
Amazon is expanding its online car marketplace beyond new Hyundai models to include used and certified pre-owned (CPO) vehicles from participating local dealerships. This new offering, starting in Los Angeles...
Tesla’s brand loyalty has sharply declined in the U.S. since CEO Elon Musk publicly endorsed Donald Trump in July 2024, according to exclusive S&P Global Mobility data shared with Reuters....