Why does this matter? Well, for starters, it would mean that, as customers research vehicles online in their local markets, they would be redirected to the national portal. This means that fewer customs would visit individual car dealership websites. At most, a national portal would only generate a single vague internet lead for the dealership as well. Additionally, car dealers would have virtually no control over the customer experience. Pasch reminds viewers that this could very well be a reality one day in the not-so-distant future. It’s imperative for car dealers to start pre-emptively planning for a huge shift in marketing strategy.
Pasch encourages car dealers to start talking about these developments in their 20 groups and to stay tuned to CBT News for more coverage on this important topic.
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