Measuring and attributing social media marketing campaigns to offline sales is often tricky for car dealers. Recently, a joint study ran by Facebook and PureCars, focused on the impact digital retailing can bring for auto dealers by looking at real-world cases. The study also aimed to show the overall impact that advertising on social media channels has on car buyers. The companies observed a lift test at the beginning of this year to reveal the gradual impact Facebook automotive ads can have on dealer businesses. So, what are the results?
On today’s show, we take a dive into this study’s findings with Bob Lanham, Facebook’s head of automotive retail, Jeremy Anspach, PureCars’ Chief Executive Officer, and Roman Sandler, PureCars’ Director of paid social. PureCars is a leading digital marketing and advertising company for dealers with powerful technology and data-driven solutions.
Prior to his role as head of automotive retail at Facebook, Bob Lanham has held positions at some of the most popular and best-performing tech companies in the U.S. including Hulu, Yahoo! Inc., Shazam, and Microsoft. He also has experience at the dealership level, previously working for Toyota of Sarasota.
A Detriot-native, Jeremy Anspach grew up with a love for the automotive industry. He founded PureCars in 2007 and stayed on as CEO of the company after its acquisition in 2015 by Raycom Media.
Roman Sandler brings over 18 years of experience in marketing to the automotive industry. Prior to his role as PureCars’ Director of paid social, Sandler held positions with SunTrust, Cox Media Group, and 360i.
