Peter Pazmino, 39, leads a team at Paragon Acura in Woodside, N.Y., that now buys roughly 100 vehicles a month directly from consumers, his form says, a pipeline that sits outside traditional trades and auctions.
Peter started as a delivery coordinator and worked up through sales, sales management and used car management. Today he leads vehicle acquisition for both Paragon Honda and Paragon Acura, setting strategy for sourcing inventory and running the acquisition team, appraisals, inventory mix and wholesale. He also brought social media coaching to the buyers and built a consistent content approach, and one of them now generates about 30% of his business directly through social.
Peter measures his job in part by whether buyers become professionals who build their own customer relationships and personal brands.
