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marketing

Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy

You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
Cheryl Millervideo

Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO (Part 1)

On today's very special edition of CBT News, our host, Jim Fitzpatrick visited AutoNation's corporate headquarters in sunny Ft. Lauderdale, Florida to be with...
data privacy

The Ins and Outs of Consumer Data Privacy in the Dealership

Handwritten deals and rows upon rows of file folders are slowly giving way to new data management techniques, largely digital. 5G connectivity along with...
online

5 Ideas to Help Increase Profits Across All Departments

In the information age, there has been an increased focus on the customer journey as a whole, instead of its individual moving parts. No...
mentorship

Making Mentorship Programs that Pay Off

A mentorship program is a valuable tool for dealerships. While training gives a new hire your standards and practices, mentoring imparts nuance. Mentors deliver...

Responding to Out of Line Objections

On this week's episode of Straight Talk, David Lewis talks about how you can deal with out of line objections by asking the customer...

How to Create Magic on the Phone

 On this week's episode of the Weekly Tune-Up, Becky Nixon talks about increasing profits in your service drive with some tips on answering your...

Confirming and Destroying Stereotypes

Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...

Lead Generation Equals Dollar Creation

On this week's episode of On the Mark, Mark Tewart talks about how to create more leads, navigating marketing channels as a dealer or...