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digital marketing

Four Free Digital Marketing Training Resources for You and Your Staff

As the famous saying goes “you have to spend money to make money.” This likely applies to all of your business dealings: from hiring...
advertisingvideo

The Attribution Revolution and How It Can Maximize Your Dealership’s Advertising Spend – Brian...

 We recently welcomed back Partner GM and VP of Paragon Honda, Brian Benstock to the CBT studios. Earlier this year, Brian presented a key...
video

How Zeigler Automotive Group Continues to Expand Successfully into Larger Markets – Aaron Zeigler

We welcome Aaron Zeigler, President of Zeigler Automotive Group, to CBT Automotive Network. Aaron discusses the expansion of their operations to 25 dealerships and...
Shep Hykenvideo

Surprise and Delight: A Great Customer Service Concept. Or Is It? – Shep Hyken,...

 When talking about customer experience, every business owner has probably heard the phrase “surprise and delight your customer”. While this might seem like common...
trend

Trend Watch: What Dealers Can Expect in the Next Five to Ten Years

What can auto dealers likely expect for the next five to ten years of the automotive industry? Well, looking at the data, two words...

Moving Smoothly From Greeting the Customer

The first impression your customer has on you can make or break the deal. On this week's episode of On the Mark, Mark Tewart...

Creating a Business Development Culture

On this week's episode of Kain & Co., David Kain talks about why you should create a business development culture at all levels throughout...

How to Evaluate The Value of Your Third-Party Classified Partner

Do auto dealers need third-party classified marketplaces? Brian Pasch discusses how you can evaluate the value of your third-party classified partner on today's episode...

What Does Digital Retailing Have To Do With F&I?

On this week's episode of F&I Today Becky Chernek talks about digital retailing and what it has to do with F&I. Why should you...