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digital spend

Making the Most of Your Digital Spend – Interview with David...

CBT's Jim Fitzpatrick sat down with David Schoonover, Head of Digital at Kia Motors of America, to discuss David's "digital checklist," monitoring your digital...
PPC vendor

Your PPC Vendor Can’t Answer The Big Question

Clicks Don’t Sell Cars; Marketing Should Aim For the Return on Investment By Gino Cipperoni How many cars did my digital marketing sell me? That’s the...