Tag: Paragon Automotive

FCA and PSA revise merger due to COVID-19

Fiat Chrysler and PSA announced plans to amend the merger that will launch Stellantis in 2021.  FCA announced in a press release that the amendments were made to address the liquidity impact on the automotive industry due to COVID-19. The…
geofencing

How dealerships can use geofencing strategies to target customers

As dealerships enter into their next quarter of the marketing plan, many think creating a new marketing campaign is not in the budget. Especially now. However, you can add something new by using geofencing to reduce your overall marketing cost…
charities

Dealerships team up with charitable organizations

Charities have been especially hard-hit by COVID-19. Many previous donors might be in financial straits themselves, and limits on gatherings and events further challenge fundraising efforts. At the same time, needs have grown, with more people than ever relying on…

Ford set to begin production of the all-electric F-150

The concept of an all-electric Ford F-150 has been anticipated for a while, and the automaker is taking the first steps to move from a concept to production. In a press release, Ford confirmed plans to begin construction of the…
Sonic Automotivevideo

Sonic Automotive’s EchoPark brand continues to grow despite industry setbacks – Jeff Dyke

Sonic Automotive opened its newest preowned EchoPark brand store in Houston, Texas on Sept. 8, 2020, making it the eleventh retail store for the brand since launching in 2014. On today’s show, we are talking to Jeff Dyke, President of…

Auto ventures capitalize on stock market strength to push through acquisitions...

Welcome to another edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an auto technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. In this episode, Greenfield takes a…

The role diversity plays in your dealership’s customer communications

Welcome back to Diversity in Automotive brought to you by TrueCar and CarNow. As you look across your customer base, there are several moving parts of communications that everyone has to get right. Externally, dealers have to represent the franchise…

Conducting customer interviews online to discuss F&I options

It’s time to face a new reality. Offsite deliveries aren’t going anywhere anytime soon. COVID-19 has forever changed the way car dealers do business, quite possibly forever if not for the foreseeable future. In growing numbers, more dealers performing offsite…

Auto investors make bold moves with this week’s tech company deals

Welcome to the first edition of The Friday 5 with Steve Greenfield, Founder and CEO of Automotive Ventures, an automotive technology advisory firm that helps entrepreneurs raise money and maximize the value of their companies. This weekly CBT News series…