Tag: Larry Dorfman
What Not to Say in Sales or Business
You can never expect someone to agree with you if you are disagreeing with them. This is vital – and is the single most...
Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix
Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
Pillars Of Increased Performance And Profitability
Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...
Why Your Dealership Should Incorporate These Direct Marketing Strategies
On today’s show, we’re pleased to welcome back Eric Mercado, President of WeDrive Automotive. Eric is here with us today to talk about key...
Dealership Emails Going to SPAM? Here’s What To Do
0 % APR AND *FREE* FLOOR MATS ON ALL USED VEHICLES! CALL TODAY!!!!
What was your first reaction to the line above? Did you cringe?...
How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...
On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...
The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...
Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT: Bridget F.: Hello everyone, and welcome to the Kerrigan...
Taking Care of Your Service Technicians
On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...
Following the Rules of Your Trade
On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...
