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newscast

Find, Sell, & Deliver More Cars with this App | People...

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  On today's CBT Newscast for Friday, February 16th, 2018: Larry Dorfman: Find, Sell, & Deliver More Cars with this App Technology does not have to stop...
Larry Dorfman

Larry Dorfman: Why listening to customers is more important than...

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“The auto industry needs to get better as an industry.” Ever hear that statement before? Maybe there are staff members at your dealership that have used it before. Maybe there are even staff members that actually have great ideas about how to make it better. At the recent Best Training Day Ever event, we asked […]
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newscast

Larry Dorfman: Why listening to customers is more important than ever...

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On today's CBT Newscast for Thursday, September 21st, 2017: Larry Dorfman: Why listening to customers is more important than ever "The auto industry needs to get...

CBT News – May 1, 2015

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On today's show: - Northwood University Department Chair for Automotive Marketing, Elgie Bright, discusses what is being taught to tomorrow's dealership leaders - Larry Dorfman, CEO...

CBT News – April 29, 2015

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On today's show: - EasyCare Chairman and CEO Larry Dorfman explains how to handle warranty marketing scams that your customers may believe are from you -...

Larry Dorfman on Best Training Day Ever success and vision

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Larry Dorfman, CEO of EasyCare, recaps the success of Best Training Day Ever 2015. He talks expansion plans for next year and the vision for...