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media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
reputation.comvideo

The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com

According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
appearance

Keeping Up Appearances: The Importance of Dealership Cleanliness and Comfort

Sometimes driving up sales is as simple as investing in a good pressure washer. The general appearance and cleanliness of your dealership, staff, and...
AIvideo

How AI Integration Can Increase Productivity and Save Costs in Your Dealership – Dr....

There are countless applications for Artificial Intelligence in the auto retail industry and the possibilities they present are endless. In fact, AI technologies are...
e-commerce

How to Take Advantage of E-Commerce Opportunities in Auto Retail

The sudden shift from traditional marketing to e-commerce can be jarring. The transfer of business from brick and mortar to the virtual world brings...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...