GfK AutoMobility

GfK AutoMobility study uncovers growing consumer resentment about dealer markups

CBT News Editorial Team - September 15, 2022

What would you think of a business that ticks off three out of every ten customers? That's what's happening at car dealerships charging above-MSRP prices. So says a new report...

Daily Automotive News Articles

How are dealer markups affecting brand and dealership loyalty?

CBT News Editorial Team - August 10, 2022

While inflation is widely in effect across the country, dealerships have continued to mark up vehicle prices beyond the recommended MSRPs. In May this year, 80% of consumers paid at...

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