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new vehicle models

The Glow of New Vehicle Models

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New Vehicle Models Bring Attention to Showroom and Sales for All Inventory BY DENNIS GALBRAITH , and rightly so. It’s also critical for the dealership. When...
New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

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Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...
Customer-Centric Websites

Using Customer-Centric Websites to Boost Sales

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Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...