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new vehicle models

The Glow of New Vehicle Models

New Vehicle Models Bring Attention to Showroom and Sales for All Inventory BY DENNIS GALBRAITH , and rightly so. It’s also critical for the dealership. When...
New Vehicle Models

Don’t Strategize Your Marketing for Only Women or Millennial Car Buyers

Dealers must not equate these broad customer groups with common market segments that they can effectively target. BY DENNIS GALBRAITH I hear or read many dealers,...
Customer-Centric Websites

Using Customer-Centric Websites to Boost Sales

Forward-thinking dealers will utilize improved technologies to turn website visits into increased sales. BY DENNIS GALBRAITH AND GINO CIPPERONI Dealers hear a great deal about...