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social selling

Social Selling: You Can Post, But You Can’t Hide!

We teach the concept of the Business Development Dealership as a method of helping our dealership clients achieve broad scale business growth by leveraging...
direct mail

Why Direct Mail Marketing Needs To Be Part of Your Marketing Mix

Even with the evolving technologies available to communicate with prospects from your dealership, direct mail should be a critical piece in your dealership’s marketing...
CRMvideo

How to Solve the Biggest CRM Challenges That Dealers Face Today – Greg Uland,...

Every dealer knows that a well-functioning CRM reduces the more tedious aspects of car buying and selling. It creates better leads, records customer service...
marketing trendsvideo

Brian Pasch Outlines 9 Crucial Marketing Trends You Need to Implement in 2020

  High-level marketing concepts can be daunting for a lot of dealers out there, and oftentimes, it takes guidance from an expert in the field...
profitability

Pillars Of Increased Performance And Profitability

Dealerships are constantly seeking ways to improve their day-to-day performance and profitability. What follows are some issues and questions to consider when identifying best...

How to Inspire Consumer Enthusiasm and Give Customers the Buying Experience...

On this week's episode of F&I Today, Becky Chernek of Chernek Consulting, discusses how industry disruptors like Tesla and Carvana are re-shaping customer expectations...

The Kerrigan Report: Another Record Year, Major Acquisitions, and Predictions for...

Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director of Kerrigan Advisors. VIDEO TRANSCRIPT:  Bridget F.: Hello everyone, and welcome to the Kerrigan...

Taking Care of Your Service Technicians

On this week's episode of the Weekly Tune-Up, CBT's Jim Fitzpatrick talks to fixed-ops expert, and regular CBT contributor, John Fairchild of Fairchild Automotive...

Following the Rules of Your Trade

On this week's episode of Straight Talk, David Lewis talks about following the rules of your trade in order to rise to the top...