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media

Why is Local Media Advertising so Important?

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and...
Recession

3 Ways to Make Sure Your F&I Staff Are Ready for Another Recession…Just In...

Anyone who was alive in the years 2007-2009 remembers very well the crash of the stock market, the stories of Bear Stearns and AIG...
reputation.comvideo

The Benefits of Properly Managing Your Dealership’s Online Reputation – Joe Fuca, Reputation.com

According to a study by Think with Google, 92 percent of car buyers conduct their own research online before they buy. This means that...
employees

Five Ways to Develop Your Staff into the Automotive Industry’s Future Leaders

Take a moment to think of the best manager or staff leader you have. Think of their work ethic, creativity, and attention to detail....
technicians

Three Options to Recruit Techs During the Shortage

The automotive industry’s well-documented technician shortage is a serious concern. For the 76,000 technician positions that are vacated annually, whether technicians changing industries or...

Utilizing Modern Technology in Auto Retail

On this week's episode of Straight Talk, David Lewis talks about why you should take advantage of modern technology and utilize services such as...

7 Customer Contact Selling Points

On this week's episode of the Weekly Tune-Up, Jim Fitzpatrick sits down with guest host Michael Roppo, President of Automotive Domain Results, to go...

The Secret to Being Successful in the Car Business

On this episode of Saturday Morning Sales Meeting, Jonathan recommends if you want to be successful in the car business, you have to leave...

Attractive Words and Phrases

The way we word things can make all the difference when trying to close a sale. In this week's edition of On the Mark, Mark...