In his position, John oversees collaboration among national dealership groups and enterprise alliances regarding efficient consumer transactions. Before coming to Equifax, he was director of dealer initiatives at Edmunds.com and held leadership positions at the BarNone division of CoreLogic and at Star Auto Group.
By adding additional data, you can optimize your CRM to identify high-potential shoppers already in the database.
BY JOHN GIAMALVO
We live in the age of “big data,” and nowhere is this...