Tyson Estle, 25, grew the pre-owned inventory at Honda of Downtown Chicago from roughly 30 to 40 vehicles in stock to more than 100, backed by a stronger acquisition approach and market-based pricing.
Tyson started selling cars at AutoSmart Chevrolet in Defiance, Ohio, right out of high school. He moved into buying, became an expert in market analysis and acquisitions, and eventually ran a used-car operation as its general manager. Today he oversees pre-owned in Chicago, Ill., and leads a team of 25. He says pre-owned gross profit is up more than $2.1 million over the prior year, driven by the bigger selection, tighter pricing and a 30-day turn target.
He also mentors salespeople and team members on market analysis, vehicle acquisition and inventory strategy.
