Michael Baum has redefined what modern dealership leadership looks like by blending digital innovation, creative marketing, and operational excellence. Under his direction, Hurst Autoplex has transformed into a nationally recognized brand with a powerful online presence and a thriving custom vehicle business. Michael built and leads a four-person social media team that has grown the dealership’s Instagram following to over 1 million and its TikTok audience to 2.8 million. His team’s consistent, high-quality content has driven measurable results—boosting brand visibility, increasing showroom traffic, and turning Hurst Autoplex into a household name among car enthusiasts nationwide.
Beyond digital success, Michael spearheaded the launch of the dealership’s customs department, now one of its most profitable divisions. By offering vehicle modifications such as lifted trucks and SUVs, he created a high-margin revenue stream that sets the store apart from competitors and strengthens customer loyalty. He also improved F&I operations by increasing gross profit per vehicle by 35 percent through process optimization and strategic training.
Michael’s ability to unite creativity with business strategy has positioned Hurst Autoplex as a leader in both innovation and performance. His results—record-breaking engagement, national reach, and sustained profitability—reflect not only his vision but his deep understanding of what drives success in today’s automotive industry.
