Tag: Nielsen Dodge Chrysler Jeep Ram
Colin Carrasquillo: The significance of first party data for marketing teams
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital...
Why your car dealership must build a robust first-party data strategy
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on...
The importance of utilizing marketing as a communication tool during inventory...
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This...
