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fixed ops marketing

Why new vehicle inventory shortages don’t have to prevent you from...

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Leveraging backend marketing technology used in variable operations can have positive effects on the fixed operations side of the business as well. Joining us...
fixed operations

How car dealers can increase revenue by shifting their focus to...

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There is a lot of focus on new vehicle inventories and how they are being impacted by the continuing chip shortage. Although grosses have...
Force Marketing, GSM acquisition

Force Marketing making bold moves with acquisition of GSM, a fixed-ops...

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On this special edition of CBT News, John Fitzpatrick, Co-Founder and CEO of Force Marketing, and Shelley Washburn, President of GSM join guest host...