TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%
TSLA376.3002.58%
GM78.050-0.47%
F12.385-0.095%
RIVN16.520-0.43%
CYD42.2200.35%
HMC24.330-0.15%
TM192.300-3.78%
CVNA409.1706.15%
PAG160.5000.5%
LAD274.870-1.52%
AN203.2000.23%
GPI340.9501.17%
ABG203.0901.08%
SAH71.8400.62%


Colin Carrasquillo

marketing

Smart marketing is about the message, not just the frequency

- June 5, 2025
With car buyers representing just a sliver of the population, roughly 2% at any given time, dealers can’t afford to waste outreach. The difference between being remembered and being ignored...
Featured Sales & Marketing
Carrasquillo

Colin Carrasquillo: The significance of first party data for marketing teams

- December 30, 2022
Through the end of the year and into 2023, marketing teams must work effectively with dealers to maintain customer engagement. Colin Carrasquillo, the digital marketing manager for Nielsen, Dodge, Chrysler,...
Sales & Marketing Inside Automotive
first-party data

Why your car dealership must build a robust first-party data strategy

- August 17, 2022
Car dealers and marketers must develop their understanding of first-party data once third-party cookies are discontinued. Today on Inside Automotive, we’re continuing our conversation on the importance of first-party data with...
Sales & Marketing Featured
digital marketing

How to adjust your digital marketing strategies when inventory is limited

- July 8, 2022
As digital marketing tools and trends evolve, car dealers must either adapt to the market or get left behind. Today on Inside Automotive, we’re joined once again by the Digital...
Sales & Marketing Featured
inventory

The importance of utilizing marketing as a communication tool during inventory crunches

- October 14, 2021
Dealers have reported spending much less on marketing throughout the coronavirus pandemic due to great sales. Is this method sustainable or potentially damaging? This time last year we brought you...
Sales & Marketing Featured
Nielsen Automotive

Why It’s Time to Hit the Reset Button on Your Marketing Expenses – Colin Carrasquillo, Nielsen Automotive

- July 15, 2020
New Jersey dealer group Nielsen Automotive is reporting year over year growth for their seven dealerships in the Newark area, thanks to pent up demand. According to digital marketing manager...
Management & Leadership Sales & Marketing

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Stellantis to prioritize four core brands in turnaround strategy, sources say The automaker plans to shift funding toward Jeep, Ram, Peugeot, and Fiat while maintaining its broader portfolio. On the Dash: Expect increased product investment and marketing support for Jeep, Ram, Peugeot and Fiat. Regional and niche brands may see reduced volume but more targeted positioning and shared platforms. Platform-sharing and rebadging strategies could affect inventory mix and model differentiation. Stellantis will concentrate most of its investment on four core brands as CEO Antonio Filosa pushes a turnaround strategy set for release May 21, according to a Reuters exclusive. The automaker has identified Jeep, Ram, Peugeot, and Fiat as its priority brands. It will allocate a “material increase” in funding to them, driven by their stronger global sales and profitability, marking a shift away from the company’s previous approach of distributing investment more evenly across its portfolio. Sign up for CBT News’ daily newsletter and get the latest industry stories delivered straight to your inbox. Stellantis will retain its 14-brand lineup, the largest in the industry, and will not shut down underperforming marques. Instead, the company will reposition secondary brands such as Citroën, Opel and Alfa Romeo to operate in regional or niche roles. These brands will rely on shared platforms and technology developed by the core brands while maintaining distinct styling and market identity. The strategy comes as Stellantis works to regain market share in the United States and Europe while facing growing competition from Chinese EV makers. The company earlier reported a 22.2 billion-euro charge tied to scaling back its EV plans, underscoring the urgency of the strategic shift. Its market valuation has also declined significantly in recent months. To support the transition, Stellantis will expand its use of shared “multi-energy” platforms that support electric, hybrid and internal combustion (ICE) vehicles. Additionally, the company is evaluating rebadging strategies and joint development programs, including collaborations with its Chinese partner, Leapmotor. Executives and investors backing the plan expect the increased focus on core brands to improve efficiency and strengthen financial performance. Analysts say Stellantis could still consider further consolidation if results fall short of expectations. Meta description (140 characters) Stellantis to boost funding for Jeep, Ram, Peugeot and Fiat, shifting strategy while maintaining its 14-brand global portfolio.
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