Tim Baum brings something to JL Freed Honda that is genuinely rare in automotive F&I: a perfect blend of technical mastery and human connection. He began his automotive career as a salesman at just 19 years old, and over the 25 years since, he has built one of the most respected reputations in the business, including being named Employee of the Year at Sussman Automotive in 2014, selected from more than 200 employees. As Business Manager, Tim consistently delivers strong results: perfect CSI, consistently high PVR, and 60%+ VSC penetration. But those numbers only begin to tell the story. What truly sets Tim apart is how he achieves them.
At the heart of Tim’s approach is a belief that every customer interaction is a one-of-one opportunity. He takes the time to find common ground, make people comfortable, and present options in a clear and straightforward way. His process is never forced and never pressured; it is rooted in discovery, transparency, and a genuine desire to help each customer make the right financial decision for their life.
Tim’s influence extends beyond his own desk. He leads by example, fostering a culture defined by professionalism and kindness. Colleagues describe him as the standard by which all F&I professionals should be measured, someone who proves, every single day, that high integrity and high performance are not mutually exclusive. CBT News recognizes Tim Baum as a Remarkable Leader in F&I not just because of what he produces, but because of how he produces it.
