TSLA348.2204.97%
GM77.0500.31%
F12.2350.055%
RIVN15.3950.255%
CYD42.6501.37%
HMC24.360-0.14%
TM211.730-3.27%
CVNA329.540-9.27%
PAG155.6302.37%
LAD264.8251.545%
AN199.2802.37%
GPI337.0504.42%
ABG203.5402.86%
SAH68.2702.31%
TSLA348.2204.97%
GM77.0500.31%
F12.2350.055%
RIVN15.3950.255%
CYD42.6501.37%
HMC24.360-0.14%
TM211.730-3.27%
CVNA329.540-9.27%
PAG155.6302.37%
LAD264.8251.545%
AN199.2802.37%
GPI337.0504.42%
ABG203.5402.86%
SAH68.2702.31%
TSLA348.2204.97%
GM77.0500.31%
F12.2350.055%
RIVN15.3950.255%
CYD42.6501.37%
HMC24.360-0.14%
TM211.730-3.27%
CVNA329.540-9.27%
PAG155.6302.37%
LAD264.8251.545%
AN199.2802.37%
GPI337.0504.42%
ABG203.5402.86%
SAH68.2702.31%
Symphony Wills, Finance Director at Rafih Automotive (BMW of Rochester Hills) | CBT News Remarkable Leaders in F&I

Symphony Wills

Finance Director


  • Rafih Auto Group

Symphony Wills leads with a rare combination of integrity, emotional intelligence, and performance-driven excellence that sets her apart in automotive F&I. As Finance Director at Rafih Auto Group, she has established herself as a tone-setter for the entire organization, someone whose standards are high not because she demands perfection, but because she models it every single day.

What distinguishes Symphony is her ability to hold two things in balance that many leaders treat as competing: accountability and genuine care. She has made it her mission to redefine how customers experience the finance process by prioritizing early involvement, relationship-building, and consistency from the very start. By creating an environment where both the team and the customer feel supported before the paperwork even begins, she has driven stronger performance while elevating the dealership experience as a whole. Expectations are clearly defined, results are measurable, and team members are consistently challenged to grow, all within a culture built on mutual trust and intentional development.

Her ambition to become a dealer principal speaks volumes about her vision for this industry. It is not driven by title-chasing. It is driven by a deep desire to build culture, create opportunity, and prove that the best dealerships are led by people who understand that profitability and integrity are not opposites. Symphony Wills is a Remarkable Leader in F&I because she does not just close deals. She builds careers, elevates organizations, and leads from the front.

CBT News
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