Auto Marketing Now The importance of proper “hygiene” when using customer data platforms — Brian Pasch Customer data platforms (CDP)
Consumer preferences have evolved rapidly in the retail automotive sector, completely changing how cars are shopped and sold in the
General Motors reached a tentative deal with United Auto Workers leaders early Monday morning, signaling the end of the union’s
Stellantis became the second Big-Three manufacturer to reach a tentative deal with the United Auto Workers union over the weekend,
Hyundai announced its new entry-level 2024 IONIQ 6 SE Standard Range, which currently stands for sale at $41,600. However, the
Due to the strong demand and improving supply conditions, Toyota’s global sales increased by 8.3% from April to September compared
Recruiting and retaining new and capable workers has been an ongoing challenge for dealers due to the low unemployment rates
Recently, at the 2023 Digital Dealer conference in Las Vegas, CBT News anchor Jim Fitzpatrick spoke with Aaron Sheeks, the Chief Executive
The Germain Motor Co. has been in business since 1947. Today, the company has 19 stores representing 20 brands. The
The modern economy is a complex system that requires retailers to be well-versed in marketing technology and data collection. This