On today’s show: – President of Search Optics Troy Smith discusses three key digital marketing topics for dealership success this
By taking time to invest in your employees, you increase your chances of slowing down the revolving door. BY KIRK
What you can do to narrow the ‘knowing – doing’ gap when implementing change in your dealership. BY TOM KUKLA
Paying close attention to three key areas could prevent you from wasting 20 percent or more of your marketing budget.
When deciding whether to have a separate Facebook account for business and personal, it’s best to examine your marketing goals.
Today’s car shoppers have already done their homework, so starting them out at Point A is a waste of time.
If you want to develop a winning team, spend the time and effort coaching and training them. BY JOE VERDE
Proper training in taking phone-ups opens the door for effective dialogue with the customer and increases your chances of getting
Understanding your role in the dealership and how it contributes to the success of the entire operation leads to satisfied