Implementing significant changes in your sales process will go far in attracting young, well-educated salespeople and increase your employee retention
Utilizing free analytic tools can simplify a dealer’s approach to digital marketing. BY AMY FARLEY Henry Ford once said he
Having your dealership’s web presence online appeals to tech-savvy consumers and is critical to keeping them engaged and eager to visit
Victoria Rusnak has set her sights on growing her family’s business while maintaining the level of integrity her father instilled
It takes more than just ‘showing up’ to be successful. BY MARK TEWART Woody Allen said, “Eighty percent of success
Trial closing pits the salesperson against the customer and, in the end, creates negative tension that could have been avoided.
Learning how to read the whole credit report and getting the full consumer story can help you avert potential missteps.
Taking a cue from Hollywood could boost your service department’s CSI scores and bottom line. BY JEFF COWAN Have you
Developing a servant-like leadership culture and mindset can transform the service department from a necessary evil into a very profitable,
On today’s show: – Germain Motor Company’s Shaun Kniffin discusses the future of the car shopping process and his best