Do you have goals that are important to you? See the goal in your mind’s eye as if it’s already real. Listen to Paul Cummings’ advice on today’s Saturday Morning Sales Meeting.
Confirming and Destroying Stereotypes
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan Dawson.
Eliminating Your Customers’ Fears
On this episode of the Saturday Morning Sales Meeting, David Lewis of David Lewis and Associates talks about understanding and eliminating your customers' fears in order to help you earn the sale on today's Saturday Morning Sales Meeting. Did…
Staying Successful in the Showroom During COVID-19
On this week's episode of the Saturday Morning Sales Meeting, David Lewis talks about selling cars during the COVID-19 pandemic and some of the measures you can take to make customers feel comfortable in the showroom.
Minimalist marketing techniques to try at your car dealership – Paul Potratz
There is a lot of talk surrounding advertising techniques and the best way to reach consumers, especially in today’s climate. Paul Potratz, owner of Potratz Partners Advertising is taking his own unique approach, yet again, with his latest venture, Helderburg.…
CBT News Market Update: Jennifer Suzuki, eDealer Solutions & Jason Knight, LotLinx
Welcome to another edition of the CBT News Market Update. To quickly recap this week’s numbers, the retail SAAR came out to 12.84 this week, 1.4% higher than last year’s rate of 12.66. Inventory levels among all new vehicles were…
David Kain on adapting your dealership’s BDC to new consumer trends
It’s no secret that the retail automotive market is changing rapidly in the wake of COVID-19. This is the first time that many everyday practices are moving fully online. Digital retailers such as Vroom and Carvana are simplifying the vehicle…
ExxonMobil chairman provides updates and future of oil industry
On Wednesday, ExxonMobil Chairman and CEO Darren Woods held an employee forum to discuss the oil and gas industry’s position and the outlook for the future. A statement was released that summed up his comments to ExxonMobil staff that delved…
Policaro Group on the use of innovation and technology in automotive retail
In Southern Ontario, COVID-19 affects customer sentiment just like the rest of the world. Google reports that 59% of car shoppers would complete their purchase online if the option existed. That’s driven dealers like Ontario-based Policaro Group to develop their…
Paul, this was a great segment on goal setting… I’m sharing it with my sales teams right now! Thanks for the Saturday morning “pump-me-up!”