Confirming and Destroying Stereotypes
Every customer has a stereotype about the car-buying experience. It's on you to confirm or destroy that stereotype. Saturday Morning Sales Meeting with Jonathan...
Be a Problem Solver
Don't think about selling something. Don't think about results. Don't think about closing. Every customer comes into your dealership with either a "wants" problem...
Visualizing Your Goals
Do you have goals that are important to you? See the goal in your mind's eye as if it's already real. Listen to Paul...
Week In Review: Cheryl Miller Takes the Driver’s Seat as AutoNation’s First Female CEO...
CBT News Week In Review for Friday, October 11th, 2019: Attracting Auto Technicians in a Highly Competitive Market - Don Reed, DealerPRO Training
On today’s show,...
Personality or Sales Ability? Which is More Important for F&I Success?
Every GM has the important task of choosing the right F&I manager when screening applicants, whether they are an outside hire or an existing...
How Dealers Can Trim Down Their New Vehicle Inventories this Fall
As retail vehicle sales begin to slide, it is more important than ever to get lean headed into the slower-selling fall season. Coming off...
Five Ways YouTube Can Fit into Your Dealership’s Marketing Strategy
You may think YouTube is only for cat videos, video game walkthroughs, and beauty tutorials, but car buyers have turned the platform into a...
3 Simple Ways to Help Retain Your Millennial F&I Managers
Much has been written about and analyzed when it comes to comparing all of the major population demographics. How Boomers prefer to buy a...
Paul, this was a great segment on goal setting… I’m sharing it with my sales teams right now! Thanks for the Saturday morning “pump-me-up!”