Your team uses video for Facebook, but have you ever considered utilizing it for Twitter? Brian suggests doing this one thing before going all in on Twitter paid advertising.
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If you’re like most dealers, you’ve been frustrated with Twitter’s ability to be a viable source of great traffic to your website or to lure more in-market shoppers to your dealership. Twitter does have targeting like Facebook for in-market shoppers, so what’s the best way to use that data?
Well, video on Twitter is the most effective way to create engagement. Twitter allows you to have a 45-second video loaded with any tweet. If you have a great video team and a compelling call to action message, you should be testing free Twitter advertising first. You could use some hashtags for events, or local radio stations or local TV stations to get more engagement on your free posts, and once you get a winning strategy, then you can put some money towards Twitter paid advertising using in-market shopper databases that are connected with Twitter.
In any case, don’t ignore testing Twitter video advertising as part of your online strategy.