The months of May and June had strong sales numbers across the board for the retail automotive industry, and these results echo the success we saw leading up to the outbreak of the Coronavirus earlier this year. With these robust numbers, many dealers are turning their attention to bringing their marketing departments back to full-speed. Here to discuss the fluidity of today’s various marketing methods, is Scott Rodgers, Co-founder of Tier10, an award-winning advertising agency that specializes in the automotive industry.
Another fluid situation that Scott tackles, is how dealers make decisions regarding their brand messaging during politically and socially turbulent times. In a recent article from Automotive News, Scott discusses why his agency decided to film two versions of the same commercial for their dealer and OEM clients; one with people wearing masks, and one without. At the end of the day, Scott believes that it is the agency’s responsibility to provide and level of authenticity to the particular brand’s message.
To hear more insight and advice from Scott, be sure to watch our full interview above.
Did you enjoy this interview with Scott Rodgers? Please share your thoughts, comments, or questions regarding this topic with host Jim Fitzpatrick at jfitzpatrick@cbtnews.com.
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