Are three-day holiday weekends still impactful?

Holiday Weekends
We know it’s another month from now, but if you haven’t thought about the next Holiday three-day weekend, maybe you should. It’s Thanksgiving, but according to numbers from the last three-day weekend (Columbus Day), are Holiday weekends still impactful? We asked James Grace, Senior Director of Product Analytics with Cox Automotive, if three-day Holiday weekends can be overhyped.