The Truth About Buy-In

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You can’t force the customer to buy into you. On today’s episode of Hard Truths, Dave Anderson explains why the customer has to buy into you before they can commit to the sale.

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Dave is president of Dave Anderson's LearnToLead, an international sales and leadership training and consulting company. Prior to beginning LearnToLead, Dave enjoyed an extensive and successful career in the automotive retail industry. Dave has given over 2,000 workshops and speeches over the past two decades on sales and leadership development and has spoken in seventeen countries. Dave is author of fourteen books, including the TKO Business Series, Up Your Business, If You Don't Make Waves You'll Drown, How to Run Your Business by THE BOOK, How to Lead by THE BOOK, and It's Not Rocket Science. His latest is Unstoppable: Transforming Your Mindset to Create Change, Accelerate Results, and Be the Best at What You Do. He authors a monthly leadership column for two national magazines and his interviews and articles have appeared in hundreds of publications including: The Wall Street Journal, Investor's Business Daily and US News & World Report. He was a featured speaker at the NADA Convention for ten straight years and is a frequent panelist on MSNBC's Your Business show. Dave, along with his wife Rhonda, is the co-founder of the Matthew 25:35 Foundation, whose mission is to bring food, housing, clothing, healing, and Christ to under-resourced and imprisoned people worldwide.

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