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incentive programs

A Step Forward or Backward with Stair Step Incentive Programs?

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They’ve been cursed, blamed for sales blips, and looked down on by many dealers, manufacturers, and even retail customers. Yet, stair-step incentives, whether they...
stair-step incentives

Stair Step Incentive Programs Aren’t All Bad

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Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers. Programs that reward dealer volume sales, known as...
car sales

The Effect Stair Step Programs Have on Small Dealers

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A hotly contested practice in the retail automotive industry is stair step programs. Often called something more glamorous or cerebral such as Ford’s “Volume...
Ford is bringing back stair-step incentives to move 2023 F-150 pickup inventory after the vehicle's sales dropped 10% in the first quarter.

Ford brings back controversial stair-step incentives to drive F-150 sales

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Ford is reintroducing "stair-step incentives," a controversial practice that pays dealers bonuses for surpassing sales targets on certain models, to bolster sales of 2023...
newscast

Jeremy Anspach: What the future of digital marketing looks like |...

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On today's CBT Newscast for Friday, October 13th, 2017 Jeremy Anspach: What the future of digital marketing looks like Last week, PureCars acquired Showroom Logic. In...
incentive programs

Weighing the Costs: The Impact of Stair-Step Incentive Programs on America’s...

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The Purpose of Stair-Step Programs A lot of controversy surrounds the subject of stair-step incentive programs. There are strong opinions about the practice on the...
newscast

Why are customers so interested in trucks & SUVs? | 5...

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On today's CBT Newscast for Thursday, August 10th, 2017: Why are customers so interested in trucks & SUVs? We know SUVs, trucks, and crossovers remain popular...
scilicet

Why Your Dealership Can No Longer Use a General Approach to...

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At NADA 2020 in sunny Las Vegas, host Jim Fitzpatrick was joined by Tom Murphy, Founder and CEO of Scilicet and Dave Zuchowski, Former...
Kerrigan

May Sales Remain Steady And SAAR Exceeds Expectations in Monthly Kerrigan...

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Welcome to the Kerrigan Advisors Market Update with Bridget Fitzpatrick and Ryan Kerrigan, managing director for Kerrigan Advisors. May's Kerrigan Report addresses the slight...
tariffs

Cody Lusk & Chairman Howard Hakes of AIADA Talk Tariffs, Trends,...

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On today's special edition of CBT News, we're happy to have Cody Lusk, President and CEO of the AIADA and the newly installed 2019...