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Now is the time to let the past go, focus on what you can control and create an exceptional 2015 for your staff and...

With 2023 in the rearview mirror, it is time for car dealers to review the automotive landscape so they can enter the New Year...

Dealers are set to end the year on a high note as new vehicle sales approach double-digit percentage gains in December. According to a new...

Lead defection is a frustrating problem for dealers, resulting in wasted money, time and effort. However, while retailers have historically had few remedies at...

Inside Automotive How Steve Greenfield hopes to change the dealership game through auto innovation Each year before the NADA Show, the Lighthouse Award is presented by PCG...

Featured Interview: Cox Automotive's Charlie Chesbrough reveals forecast for Q4 and how car dealers can prepare The shortage of new vehicle inventory has led to a...

 On this week's episode of Auto Marketing Now, Brian Pasch talks about digital retailing, making your retail experience more modern, and the potholes in...

On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if...

You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the...

Everyone has a 'why buy' message. However, Glenn wants to know when your customers do business with you, do you make them feel good about...