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This past year has been a rollercoaster for the auto retail industry. We saw an end to the U.S. auto industry’s unprecedented seven-year sales...

As the digital markets continue to change, consumer habits also follow. With so much Automotive marketing agencies are there to help you analyze your...

With newer forms of technology and techniques arising daily for ways to send out a message, older – more traditional – ways are being...

Nothing connects humans on a broader scale than the internet. If something newsworthy happens, you are bound to see it in your social media...

From research to purchasing decisions, consumers are becoming more interested in doing the whole process on their own. They prefer things to be entirely...

New technologies and metrics are available to help dealers optimize their marketing mix and answer the age-old question: Who Sold It? Multi-touch, cross-device sales...

Dealerships could easily generate substantial sales and gross increases on an annual basis by improving the customer experience and satisfaction within the dealership. It’s...

In today’s car-buying climate, the necessity to shift a new car off the lot has never been greater. New sales are now falling below expectations...

In the not-so-good old days, connecting with in-market car shoppers was a guessing game, at best. Dealers selected the media channels they thought might...

This article is part of a series on Building a Great Social Media Presence. Read Part 1 - Facebook here. One of the most effective and...