Competitive Analysis

Many times you can’t see the picture behind the frame. We often get caught up in our own dealership bubble and can’t see past our own singular procedures and decision making.
But what about what your competition is doing?
How often are you looking at your direct competition by brand and even the brands you compete again?
In this week’s episode of Progressive Retail, Cory gives insights on Competitive Analysis and challenges you to do something you haven’t done. You may be surprised at the results.