TSLA407.215-3.935%
GM83.755-0.31%
F14.625-0.145%
RIVN15.956-0.7243%
CYD51.000-0.83%
HMC26.940-0.03%
TM179.060-1.16%
CVNA69.6600.76%
PAG181.0000.935%
LAD309.1200.6%
AN195.6002.21%
GPI325.570-0.17%
ABG199.8200.27%
SAH83.480-0.23%
TSLA407.215-3.935%
GM83.755-0.31%
F14.625-0.145%
RIVN15.956-0.7243%
CYD51.000-0.83%
HMC26.940-0.03%
TM179.060-1.16%
CVNA69.6600.76%
PAG181.0000.935%
LAD309.1200.6%
AN195.6002.21%
GPI325.570-0.17%
ABG199.8200.27%
SAH83.480-0.23%
TSLA407.215-3.935%
GM83.755-0.31%
F14.625-0.145%
RIVN15.956-0.7243%
CYD51.000-0.83%
HMC26.940-0.03%
TM179.060-1.16%
CVNA69.6600.76%
PAG181.0000.935%
LAD309.1200.6%
AN195.6002.21%
GPI325.570-0.17%
ABG199.8200.27%
SAH83.480-0.23%

Search for: CDP

Glenn Pasch joins Inside Automotive to discuss new digital marketing and customer data collection tools for dealers.

Emerging trends in digital marketing and data collection for dealers — Glenn Pasch | PCG Digital

- June 26, 2023
Customer data and digital marketing are crucial tools for running a profitable dealership. On this episode of Inside Automotive, host Jim Fitzpatrick is joined by Glenn Pasch, the CEO of PCG...
Featured Sales & Marketing
First-party data collected directly from your customers  will be king in a post-cookie world. This includes data from sources like website analytics.

Leveraging customer data platforms ahead of Google’s 2024 cookie depreciation

- June 15, 2023
Today, a majority of auto dealerships find themselves at a crossroads as 2024 looms. In 1992, Netscape invented the cookie, which sparked the profitable revolution of online advertising. So, Google's...
Sales & Marketing Articles
Kain, AI

How leveraging AI can improve dealership operations — David Kain | Kain Automotive

- June 1, 2023
We’ve heard much about AI within our industry, but how does it translate for internet leads and BDC teams? On today’s edition of Inside Automotive, we’re pleased to welcome back...
Inside Automotive Daily Automotive News
Leveraging first-party data instead of third-party cookie-based marketing gives dealers more control over customer retention and acquisition.

Marketing challenges dealers can solve with a customer data platform: Key findings from the PureCars Customer Data Survey

- May 16, 2023
By now, you’ve likely heard that Google has planned to phase out third-party cookies in 2024. In the digital marketing landscape, the third-party cookie has been a key component for...
Sales & Marketing Publishing Partners

Google Analytics 4: How the ASC is preparing dealers for a new internet

- May 11, 2023
On the last episode of Auto Marketing Now, host Brian Pasch, founder of PCG Companies and auto marketing expert, discussed the importance of merging customer data platforms (CDP), customer relationship...
Daily Newscast
Electric cars are parked at a charging station in Sacramento, Calif., Wednesday, April 13, 2022. (AP Photo/Rich Pedroncelli)

Weekly roundup: EPA proposes new tailpipe standards, average car prices fall below sticker, GM doubles down on lithium sourcing

- April 14, 2023
Earlier this week: Average new car prices fell below MSRP for the first time since 2021, Tesla got slapped with a privacy lawsuit, the EPA revealed newly proposed tailpipe emissions...
Daily Automotive News Headlines

Average transaction prices drop, EPA introduces emissions proposal, Mercedes sales improve

- April 13, 2023
Inside Automotive Playing the long-game with CDPs and unified data - Aaron Baldwin | automotiveMastermind On the last episode of Auto Marketing Now, we discussed the differences between the most common CDP...
Daily Newscast

Q1 auto sales forecast, Lucid Motors staff cuts, new Kia EV9 electric SUV

- March 30, 2023
Auto Marketing Now CDP building blocks: Identity, entity and household resolution - Brian Pasch | PCG Companies Now that we have covered the benefits a Customer Data Platform (CDP) can provide to...
Daily Newscast
OfferLogix automotive financing

Simplifying how finance payments are calculated and advertised — Aaron Bickart, OfferLogix

- February 3, 2023
Innovation is key to driving seamless car buying experiences for customers. Recently, at the 2023 NADA Show, CBT News anchor, Jim Fitzpatrick spoke with Aaron Bickart, Executive Vice President and General...
Daily Automotive News Publishing Partners

PureCars acquires The AutoMiner to deliver clean first-party data to dealers

- February 2, 2023
The benefits of utilizing clean first-party data are at the top of dealers' minds. During this year's NADA Show, CBT News anchor Jim Fitzpatrick had the chance to speak with Aaron Sheeks,...
Daily Automotive News Publishing Partners


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