TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%
TSLA354.080-22.285%
GM87.7600.54%
F14.6200.21%
RIVN15.740-0.17%
CYD37.430-0.24%
HMC32.670-0.37%
TM197.110-2.76%
CVNA74.5901.16%
PAG219.7700.15%
LAD386.8107.83%
AN212.3605.18%
GPI300.76016.43%
ABG217.2601.85%
SAH81.0001.58%

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Pre-Roll Ad settings

Identify ‘Micro Moments’ That Will Make Or Break Your Pre-Roll Video

- October 23, 2015
Pre-Roll Ad settings to which car consumers can really relate decide whether prospects will keep watching or opt out. BY PHIL SURA Dealers and their marketing directors need to get familiar...
Reputation On Facebook

Take Extra Care To Manage Your Dealership’s Customer Reputation On Facebook

- October 20, 2015
The friends-and-family aspect of that platform means you want the domino effect to be positive, if possible. BY DAVID KAIN We’ve all heard the phrase, “It’s all fun and games until...
Defensiveness With Customers

Avoiding Interactions That Can Lead To Conflict And Defensiveness With Customers

- October 13, 2015
Dropping these five questions and statements from your sales approach is a great start. BY DAVID LEWIS To some in the retail automotive industry, customers with full access to information once...
CBT News Placeholder

CBT Automotive Conference & Expo Expands Booth Space To Accommodate Demand

- October 12, 2015
ATLANTA, GA. (PRWEB) OCTOBER 12, 2015 Demand for exhibitor space at the Feb. 9-11, 2016 CBT Automotive Sales, Service and Marketing Conference & Expo in Atlanta has led event organizer CBT...
CBT News Placeholder

Top OEM Headlines | October 2015

- October 7, 2015
This week's most impactful OEM headlines, including: Toyota to sell cars that communicate with each other and roadways by year end Forbes reports that Toyota will sell cars that communicate with...

Expand Your Customer Surveying Beyond The CSI

- October 7, 2015
DMS exec: CSI won’t tell if customer is loyal for long haul. BY JON MCKENNA In recent years, skeptics have raised a litany of questions with or complaints about automaker-driven customer...

Instinct And Observing Other Businesses Lead Dealer To Flip To Salaried Sales Staff

- October 1, 2015
Kistler Ford wants its product specialists answering questions, not chasing commissions. BY JON MCKENNA The ranks of dealers experimenting with salaried salespeople are gradually growing. It’s doubtful that any of them...
Employee Handbook

Employee Handbook, Department Policy Manuals Deserve A Dealership’s Real Effort And Attention

- September 30, 2015
Don’t make the mistake of just copying from the Internet; follow these steps to craft an effective guide. BY STEVE LEVINE In one of my toughest cases defending a car dealership, my...
annual training calender

Create An Annual Training Calendar To Plan, Manage And Track Your Dealership’s Investment

- September 24, 2015
Development of a calendar for 2016 should be starting within a few weeks. BY TOM KUKLA It’s Sept. 1, your first day on the job as HR director at the county’s largest...
parts managers

Supporting Your Own Techs

- September 22, 2015
Many parts managers overemphasize wholesale business, at the expense of total dealership profits. BY DON REED What is a dealership parts department’s primary mission? The key word there is “primary.” We all...
CBT News
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