On this week's episode of Auto Marketing Now, Brian Pasch of PCG Companies discusses how critical it is to create a brand promise if you plan to embrace digital retailing.
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Are you confused about vendor speak? Are your vendors using language your team can understand? If they’re not, Glenn Pasch has a few suggestions.
VIDEO TRANSCRIPT:
Hi, Glenn Pasch here with...
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of PCG Digital. Glenn and PCG Digital have worked with the likes of GM, Lithia, and Nissan....
Today on CBTNews.com - Monday, January 27th, 2020:
Glenn Pasch on Alleviating Pain Points in Your Customer Journey
Please join us in welcoming back Glenn Pasch, auto marketing expert and CEO of...
You head to the doctor and complain you are not feeling well. The doctor sends you for a battery of tests. You return the following week and you sit back...
CBT News Week In Review for Friday, December 20th, 2019:
How Dealers Can Navigate Complex Marketing Strategies in 2020
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with...
Most customers probably aren't ready to complete their car buying journey online, but they are trying to save time. On today's Tip of the Day, Glenn Pasch asks you to...
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid ads, and social media engagement. These concepts can be daunting for a lot of dealers...
Today on CBTNews.com - Monday, December 16th, 2019:
How Dealers Can Navigate Complex Marketing Strategies in 2020
Auto retail marketing strategies are continually moving towards an omnichannel approach, equipped with video, paid...