At this time in the car business when it is getting harder and harder to hold gross on new-vehicles, used-vehicles are becoming more critical to dealer profits than ever before....
“The customer’s perception is your reality.” This quote by Kate Zabriskie, author and learning and development consultant, captures the truth for every single business owner. How the customer perceives the...
At Digital Dealer 24 this year in Orlando, Florida, Don Hall, the President and CEO of the Virginia Automobile Dealers Association, spoke with CBT News’s Jim Fitzpatrick. They covered topics...
The car financing process has always been one of stress for potential car buyers. They have selected the car of their dreams, and now a representative from the finance department...
On today's CBT Newscast for Friday, April 27th, 2018:
"Take A Step Back, Create A Plan, Become an Industry Disruptor"- Dan Waldschmidt
Have you ever heard of the saying; your attitude will...
Dealership groups, whether big or small, are becoming more commonplace. Dealer group owners recognize that running multiple dealerships together is more cost effective than running them individually.
There are many other...
Objections aren’t always objections from customers, according to Grant. He suggest listening and agreeing with them, but also figuring out if their objections are objections or actual complaints.
VIDEO TRANSCRIPTION:
Hey,...
Consistency is a word that is frequently heard in the marketing and advertising world. Do you know what you’re blogging, sharing, and posting this Wednesday? Or the Wednesday after that?...
On today's CBT Newscast for Wednesday, April 25th, 2018:
Offer a Customized Online Experience at Your Dealership - Paul Wagner, CloudEngage
Every dealer wants to make sure their dealership has a great...
Despite best efforts and best practices by dealers and manufacturers, many car buyers and service customers remain vulnerable to defection.
Rather than viewing these odds as a glass half empty, try...