The area rep for Vendor X, a digital marketing provider, just drove away from your dealership with your internet manager in the passenger seat. Don’t worry, they’ll be back; your...
Ford Motor Company sent a strong message to employees and the public this week, sending one of its top executives packing after investigations revealed incidents of “inappropriate behavior.”
The executive, Raj...
Customer retention has been a buzz-phrase in the automotive industry for quite some time now. Customer retention is essentially the ability of a company to retain its customers over a...
CBT News Contributor Sally Whitesell, Founder, and CEO of SW Service Solutions, Shares Training Tips for your team using strategies that are relevant and engaging . SW Service Solutions provides...
This is the age of information. Business is smarter and agiler than ever before thanks to insights and analytics that were not available in the not so distant past. When...
Quota kickbacks have a place in the automotive industry with benefits for both consumers and some dealers.
Programs that reward dealer volume sales, known as stair-step programs, are derided by a...
Automotive Warranty Network specializes in manufacturer warranty for the majority of Major Manufactures to help save money by a tracking process. Lisa Reinecker, President and Chief Executive Office at AWN,...
Digital shopping is all the rage in the automotive industry. Much attention has been drawn to the online buying habits of potential car buyers. As a result, many industry marketing...
Why It’s a Mistake
Having been on both sides of the aisle as a Salesperson and F&I Manager, I have my own experiences and stories that have absolutely convinced me that...