TSLA426.74014.95%
GM78.385-0.025%
F12.2450.065%
RIVN13.910-0.2821%
CYD45.0401.31%
HMC24.3850.325%
TM187.450-1.55%
CVNA80.8490.8446%
PAG172.8101.2%
LAD291.9200.82%
AN204.790-0.5%
GPI352.0001.84%
ABG200.315-0.135%
SAH80.8250.695%
TSLA426.74014.95%
GM78.385-0.025%
F12.2450.065%
RIVN13.910-0.2821%
CYD45.0401.31%
HMC24.3850.325%
TM187.450-1.55%
CVNA80.8490.8446%
PAG172.8101.2%
LAD291.9200.82%
AN204.790-0.5%
GPI352.0001.84%
ABG200.315-0.135%
SAH80.8250.695%
TSLA426.74014.95%
GM78.385-0.025%
F12.2450.065%
RIVN13.910-0.2821%
CYD45.0401.31%
HMC24.3850.325%
TM187.450-1.55%
CVNA80.8490.8446%
PAG172.8101.2%
LAD291.9200.82%
AN204.790-0.5%
GPI352.0001.84%
ABG200.315-0.135%
SAH80.8250.695%

Search for: Customer Data Platforms,

engagement

Creating Custom Scripts to Track Engagement

- February 5, 2020
 On today's episode of Auto Marketing Now, Brian Pasch talks about Google Tag Manager and creating custom scripts to track customer engagement.   VIDEO TRANSCRIPTION: Brian: Welcome to Auto Marketing Now. On today's...
Shows
trade-in valet

Acquire Better Quality Vehicles for Your Dealership Through Trade-In Valet

- January 31, 2020
On today’s show, we’re pleased to welcome Mike Dodd, CEO of Trade-In Valet, one of the nation’s largest vehicle appraisal platforms. In this segment, Mike discusses how the business has...
Sales & Marketing Daily Automotive News
text

Moving from Email to Text Messaging

- January 15, 2020
On this week's episode of Auto Marketing Now, Brian Pasch details the benefits and convenience of communicating with your customers via text message rather than email.   VIDEO TRANSCRIPTION: Brian Pasch: Welcome to...
Shows
service drive

3 Tips to Sell More Cars Through the Service Drive

- January 14, 2020
Use Data to Get Service Drive Customers into the Showroom 45% of customers who service at a dealership bought not only the car they are servicing, but also previous vehicles at...
Sales & Marketing Auto News
foundation

The Power of Strong Fixed-Ops Business Footings and Foundations

- January 9, 2020
In today’s highly competitive service retail business market, every service type business is a commodity that can most likely be found in a similar form usually at a better price....
Fixed-Ops Auto News
recruit female talent

What the Industry Can Do to Recruit Female Talent – Lisa Copeland and Brian Benstock

- December 31, 2019
Lisa Copeland, founder of Lisa Copeland Global and CEO of Cars Her Way, as well as Brian Benstock, GM and Vice President of Paragon Honda to discuss women in automotive...
Management & Leadership Power Lunch
charities

Five Ways Dealerships Can Help Their Communities While Growing Their Brand on Social Media

- October 24, 2019
According to a 2017 Corporate Social Responsibility Study by Cone Communications, 87 percent of respondents said they would purchase a product because a company advocated for an issue they care...
Sales & Marketing Auto News
website

The Importance of Building Your Dealership’s Website with the User Experience in Mind – Bob George, Dealer.com

- September 18, 2019
According to The Cox Automotive 2019 Car Buyer Journey Study, consumers spend an average of 14 hours researching vehicles online before making a purchase. However, the websites that car buyers...
Daily Automotive News Auto News
Glenn Pasch

How to Get the Most Value From Your Vendors, Employees, and Marketing Processes – Glenn Pasch, PCG Companies

- September 2, 2019
Is your dealership making the most of your current marketing process, software, and employees? Well, now is the time to assess the strengths and weaknesses of your dealership and make...
Sales & Marketing Daily Automotive News
generation z

Study Shows that Younger Millennials and Generation Z Car Buyers Still Want to Visit Dealerships When Purchasing Cars

- August 30, 2019
If you thought everyone classified as either a millennial or Generation Z wanted to buy everything online, then you are mistaken. A new study by Urban Science, in partnership with...
Sales & Marketing Articles


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Homegrown
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