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It’s time to innovate: How to prep your car dealership for...

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Today on Inside Automotive, we’re pleased to welcome the no.1 certified Honda and Acura dealer globally, Brian Benstock, Partner GM and Vice President of Paragon Honda and Acura. He...
car

It’s time to innovate: How to prep your car dealership for...

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Today on Inside Automotive, we're pleased to welcome the no.1 certified Honda and Acura dealer globally, Brian Benstock, Partner GM and Vice President of...

Digital retailing inspired by the next generation

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Allow me to break down digital retailing in its most simple form. It’s the utilization of a website to allow consumers to purchase products...

CBT automotive newscast: October 4, 2021

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Inside Automotive: Paragon's Brian Benstock shares takeaways from recent dealers' meeting With tight inventory and quotas to meet, how are sales teams managing? For Paragon Honda...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
guidebook

The importance of mastering Google’s Dealer Guidebook for effective digital marketing

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Google is the largest source of information that not only helps us with daily tasks, but also allows businesses to reach wider audiences by...
MSRP

Cars continue to sell over MSRP— How long will it last?

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A new Autotrader report has been released right before the Labor Day Weekend that’s popular for shoppers, indicating to car buyers the top 20...

How can smaller car dealerships compete with big online retailers?

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To the Editor: Loved this interview with Brian Benstock. As Jim mentioned, digital retailing is all about situational awareness. Changes are going on and Carvana...

Online ‘search relevance’ is key to digital retailing — Are OEM...

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To the Editor: I totally agree with Brian Benstock about "search relevance." For years when I was a Porsche dealer I asked PCNA to host...

CBT automotive newscast: August 18, 2021

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Featured Interview: How car dealers can best position themselves to compete with retailers like Carvana - Paragon Vice Pres. Brian Benstock Online vehicle retailer Carvana continues...