Content marketing is a scary and new beast in the face of dealership managers who are used to good-old-fashioned marketing techniques like print and radio ads. While the classic ways...
How do you balance the needs and wants of customers versus what Wall Street says your brand should be selling vehicles? In an interview with CNBC’s Phil Lebeau, GM CFO...
In this interview from the Duke University Youtube Channel, Mary Barra, Chairman and CEO of General Motors speaks to Dean Bill Boulding about leadership, what makes her successful and following...
On today's CBT Newscast for Thursday April 20, 2017:
How long will the SUV trend last?
In this interview with Steve Finlay, Sr. Editor with Ward’s Auto, Joe discusses a recent article...
Tesla's lack of pricing power is going to lead to its demise, Bob Lutz, former vice chairman of General Motors, told CNBC, two days after the electric automaker briefly topped...
In Today's CBT Newscast for Friday April 14, 2017:
Ford Executive VP: Dealers need balance of cars & trucks/SUVs
It certainly feels as if one day we will see dealerships stocked with...
Economic Club president, David Rubinstein, recently sat down with Mary Barra, CEO of General Motors. Watch the interview from the Economic Club of Washington, D.C.
In today's CBT Newscast for Monday April 3rd, 2017:
Does marketing during big sporting events work for dealers?
Marketing around huge sporting events is garnering a lot of interest for auto makers. According...
She’s the most powerful female in the auto industry, with 37 years at GM. Mary Barra, the first female CEO in the auto industry sat down recently with NBC’s The...
In today’s CBT Newscast for Friday March 17, 2017:
Why vehicles with wifi are the future sales opportunity
GM is now offering prepaid unlimited-data "hot spots"; CNBC's Phil LeBeau reports on this. Watch...