This week’s most impactful OEM headlines, including:

  1. Ford confirms $145M Cleveland Engine Plant investment
    The Detroit Free Press says Ford plans to invest $145 million dollars to upgrade its Cleveland engine plant. The goal is to build its next-generation, 3.5-liter eco-boost engine & expand the lineup of cars and trucks that are offered with the popular engine.
  2. Honda aims for green cars to make up two-thirds of line-up by 2030
    Reuters reported that Honda is aiming for new-energy vehicles to account for two-thirds of its line-up by 2030 from around 5 percent now. With the announcement it makes Honda the latest automaker to set long-term emissions-related targets.
  3. Audi Targets New SUVs Big and Small
    According to Bloomberg, Audi is ramping up its effort to topple BMW as the world’s top luxury-car brand with several new sport utility vehicles. Audi is presenting the urban-focused Q2 at the Geneva International motor show this week and will see its SUV plans tested as the revamped Q7 hits showrooms in January.
  4. Electric cars ‘will be cheaper than conventional vehicles by 2022’
    The Guardian says electric cars will be cheaper than conventional vehicles by 2022. The reason? The plummeting cost of batteries…which would kick start a mass market for electric vehicles, according analysts with Bloomberg new energy finance.

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