Your #1 source for auto industry news and content

Expert auto recruiter Anthony Santangelo discusses what skills he looks for in top salespeople

Sales training today looks significantly different than it did just a few years ago. So as we move into the third quarter of the year, is there an area that sales teams should be watching? Joining us on today’s show, is Anthony Santangelo, National Sales Recruiter and Trainer for AutoMax Recruiting and Training, to discuss some of the biggest challenges sales teams are faced with today.

Santangelo begins the conversation by discussing some of the changes he’s seen in the new ‘post-COVID’ world. He says, the car industry is constantly adapting, and 2021 is a different era. It’s a different culture and mindset but it starts with the people.

In his role as National Sales Recruiter, Santangelo says the skills he looks for are in his I.C.E acronym: Integrity, commitment, and efficiency. He wants to impact lives. He also says, car dealers need to think about their pay scale in order to attract top talent. Now is the time to give employees better salaries. Santangelo says you have to look at the bigger picture. Car dealers are losing good employees due to their own poor processes.

Santangelo says, he learns as much from his AutoMax graduates as they learn from him. We all can learn, grow, and use more training. With pandemic challenges and chip shortages, this is the perfect time to work on self-improvement. He says, make sure you’re training your salespeople’s minds and preparing them for the journey ahead.

Santangelo ends the conversation by stating what car dealers and employees should be doing to benefit both ends of the spectrum. Santangelo says you can’t have a salesperson get complacent, in fairness to the dealer. With things shifting back to normal, a salesperson can’t be lazy but a car dealer can’t be selfish, either. It has to work on both sides because you don’t want to undervalue either person.


Did you enjoy this podcast with Anthony Santangelo? Please share your thoughts, comments, or questions regarding this topic by submitting a letter to the editor here, or connect with us at newsroom@cbtnews.com.

Be sure to follow us on Facebook and Twitter to stay up to date or catch-up on all of our podcasts on demand.

While you’re here, don’t forget to subscribe to our email newsletter for all the latest auto industry news from CBT News.

dealers

CBT News
CBT News
CBT Automotive Network is a multimedia broadcast platform serving automotive professionals. With interviews featuring the biggest names in the industry, daily newscasts following top stories, up-to-date market data, and exclusive articles covering the latest industry trends, CBT is the leading voice of the retail automotive industry.

Related Articles

Latest Articles

From our Publishing Partners